Kabali is about to release and the fans of Thalaiver are doing advance bookings, among other crazy fan things. One fan named his dog Kabali, while another who is a restaurant owner, has a whole ten course meal named after Rajnikanth’s movies. Rajnikanth is a good example of celebrity fandom at its highest. So what makes us go so crazy after one person?

Kabali becomes synonymous with Rajnikanth:

For one thing, after a particular point in his career, Rajnikanth’s characters had the traits made famous by him: Funny, quirky, resourceful, different. So each new movie is not so much about Robot or Kabali, but about Rajnikanth’s new avatars. Contrast this with Amir Khan’s movies where it is more about the character than Amir Khan himself. In a news report, one fan claimed that he booked three shows in the same day and would be flying in from Dubai to watch Kabali. That’s what the fandom is about, the entire feel of it.

Status Hierarchy and Celebrity:

According to evolutionary theory, humans have always existed in a social hierarchy. Some people have led, while others followed. This has been the case right from the stone ages, where there some dominant tribe members with more important roles and then the rest. Therefore, with more information and celebrity gossip available, we find the celebrities to be at the top of the hierarchy. By natural conditioning, we tend to look up at them, give them importance and talk about them.

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Our Personal Relationship with Celebrities:

The reason why we care so much for celebrities may perhaps be what they mean to us. All of us relate to our favorite stars differently. According to one theory, only good traits of celebrities are shown to us and so, we may look up to them too much. We may compare them to our real relationships and feel depressed. A lot of studies also show that people who feel more shy or lonely were more affected by their favourite TV shows ending.

Therefore, a lot of how we feel towards celebrities is about a very personal equation we have with them. Want to talk to a competent psychologist? Click here for a 20 minute free chat.